The terrible monthly payment of your App

My goal with this article is to explain to the non-technical people the "hidden" cost of an App. (They are not hidden at all)

10 de mayo del 2020

My goal with this article is to explain to the non-technical people the "hidden" cost of an App. (They are not hidden at all)

When a company decided to launch an app to bring their services to more people is common to think about the development cost, but not everyone visualizes the monthly cost of having an app.

To explain what kind of costs the app will incur, first, we need to explain the concept of Cloud computing.


According to Wikipedia: 

Cloud computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. The term is generally used to describe data centers available to many users over the Internet. Large clouds, predominant today, often have functions distributed over multiple locations from central servers. If the connection to the user is relatively close, it may be designated an edge server.


The keyword on-demand means it will cost you only if you use it. But the trick here is that the services on-demand are expensive than the continuous services, the difference is you will never be overpaying something or suffering downtimes when you increase the capacity of your infrastructure. For that reason, most of the Apps in the world are based on cloud services.

Well, another kind of software as a service related to the app that will become a cost for your company are:

eMail: Many people assume that the email notifications are something free, and maybe, but reaching some volume, it has a cost. 

Push notifications: If you never developed an app is, maybe you never heard about them. That friendly alerts you receive from your apps in your cellphone when something happens are a message sent from the server and believe it or not. They have a cost.

So this far we have the following costs detected:

1- Cloud hosting: The place where your app lives.

2- Domain name: Maybe the smallest is the name of your server.

3- Email notification service.

4- Push notification services.

5- Database service: often is included in the cloud hosting, but without a doubt, when your application grows, you will need to expand the storage limit.


Then you need a support team. An app without support is like having a car or a house without maintenance. Sooner or later (or sooner than later), something will break, and all your operation will be compromised, the fast you react to mitigate the impact the best. 

There is two kinds of support your customer will need. 

a) The tech support they will have doubts about how the app work, and for sure, they will find errors you never imagined. They need someone to help.

b) The product or service related. Your customers will need help to buy your service or product. Then you need someone who knows the benefits or features of what you are selling.


Just like that, you have to pay two salaries more.


But if you compare the possibilities, all these costs are ridiculously low for global expansion or minimum national expansion. Make a comparison between launch an app and open a branch in other cities. You will find that the app option reduces the risk, the time, and the costs at the time it expands the market beyond a regional influence.


So my advice is not to be afraid of monthly costs just control them with a good business plan.

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